CleanBamboo® Sateen Eye Mask

In 2014, Phoebe Yu founded ettitude after recognizing that textiles are the world's second-most polluting industry while struggling to find sustainable bedding for her own home in Australia. She spent years developing CleanBamboo®, the world's first toxin-free bamboo fabric that eliminates harmful chemicals through revolutionary lyocell technology. In 2018, serial entrepreneur Kat Dey joined as co-founder after experiencing "the best night of sleep in my life" with the product. Together, they built a certified B Corporation that proves luxury and environmental responsibility aren't mutually exclusive, creating bedding that's 51% more durable than competitors while saving 99% of water and reducing CO2 emissions by 38% compared to cotton.

Celebrating Craftsmanship: We honor the skill and dedication of makers who bring each product to life.

Authentic Connections: We foster genuine relationships with makers, sharing the stories that make each item special.

Quality and Care: We are committed to offering products made with quality materials and attention to detail.

Sustainability & Responsibility: We support eco-friendly practices and ethical production methods, prioritizing the well-being of people and the planet.